Our Story

Ashley Mui and Human, Founder & Co-Founder of Gratuity Included

Photo by 82Stu


Gratuity Included is the gift that keeps on giving.

It was one trip to the water’s edge (the Great Pacific Ocean) that brought our founder, Ashley Mui, to a place of profound gratitude. From this feeling, she made a commitment to send thank you cards to all the people who contributed to her development - friends, family, teachers, mentors, advisors, and loved ones.

What started off as a personal commitment became a shift in consciousness for many people. A small act of gratitude in her home, spread quickly through her community. This commitment exponentially grew when Ashley brought it into the work spaces. It naturally found it’s way into other people’s homes, relationships, and sprinkled all throughout the Universe.

Gratuity Included is about examining gratitude at home, work, play, and in relation with self & others. It’s an invitation to include everything in oour gratitude - the good, the bad, and the beautiful. It exist to share language, content, and experiences that support others in creating rich, full, abundant lives through the practice of gratitude.

*The name Gratuity Included came out of a ritual of eating dim sum with Ashley’s friend Jonathan “Deus” Haley.


We are are two friends who are bonded together in pursuit of a grateful, loving, & magnificent galaxy. We don’t re-call the specifics of where or when we met in the physical form...NYC for sure, year...unknown. But we believe our spirits long ago made a contract to do the good work of creating abundance for each other and the world. We are laborers of love planting one grateful act at a time with generous invitation to engage in gratitude’s garden and share fruit. Walk with us. Connect with us. Discover with us. Create with us. We’ve got a story to tell about gratitude in a new way. A way that changes everything.

We learn. We grow. We energize. We uplift. We travel.
We make ourselves at home in the world. We create life affirming goods and services that connect people to cultivating the practice of daily gratitude.

Ashley Mui, Gratitude Guru

Photo by 82Stu


Founder of Gratuity Included


Ashley is the generous founder of Gratuity Included. She has been immersed in service initiatives around the world, a practitioner of meditation & sound healing, a moondancer, and an event & film producer. All of her life experiences continue to inspire her thinking and generates a loving consciousness into her work as a creator and leader.

She believes that gratitude is medicine, and one must serve themselves first before serving others. All goods and experiences are created out of her personal need - a moment to reflect, a practice of declaring positive affirmations, and a commitment to ensuring her loved ones receive love and gratitude in the mail.

Gratuity Included was created out of a deep profound appreciation for life; it's a home for those who perpetuate connection, reciprocity, and love for all people, places, and things on this planet. In the wake of a community tragedy of losing a friend's daughter to suicide, a little book of affirmations series was birthed to uplift the emotional and spiritual determination of people everywhere.

Human reading Own The Mic

Photo by 82Stu


Co-Founder of Gratuity Included


Human is the creative crusader behind Gratuity Included. A Swiss army knife of talent he’s best known for his 10+ years of photographing creative culture and the modern re-imaginations of design for start ups who dream awake. His life reflects his ever-evolving portfolio of contribution - a kaleidoscopic vision of the human spirit with surrendered egos in service for the greater good.

Human believes no matter your current state, a fulfilled life starts by being grateful and then you’ll notice other minted virtues such as love, kindness, patience and honor follow in fellowship. The profound habit of gratitude is the key to move from the mundane to the magical.

Gratuity Included is a generous invitation and defined celebration to the enormous privilege and adventure of life. Relying on a living map of amusing personal experiences, a wealth of research, and rituals of discovery, Human is honoured to share the treasury of benefits and healing values of practicing gratitude in artful alignment.